The retailer is jumping on the bandwagon for one reason: profits. Intellectually flawed as it is, it's a no-brainer way of attracting more customers. From Salon this week:
Last week, Walmart trumpeted a major new commitment to sustainable agriculture and supporting local small farms. Coupled with the enormous numbers -- training for 1 million farmers! Investing $1 billion to make its produce supply chain more efficient! -- there were nuggets of common-sense wisdom, the kind that is music to sustainability advocates' ears.
They're right about one thing, the entire mindset relies solely on common sense, which as I've said before, is a recipe for disaster.
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